Permanent makeup, micropigmentation and microblading are forms of cosmetic tattooing. Describing a service as “semi-permanent” can be misleading if it implies there is no long-term consequence. “Completely painless”, “risk-free”, guaranteed-retention and guaranteed-result claims should also be challenged.
Advertising should identify the exact service, realistic limits, practitioner scope and current credentials. Read the Credential & Professional Claims Guide and the PMU Guide.
